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eMarketer: Health Care Moves to Mobile: Wearables, Implantables, and E-Health...
What does Grey Healthcare Group managing partner and chief engagement officer Erin Byrne see as the looming future? Wearables, electronic health records — and even implantables — could all see major...
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New Research Reveals Businesses Overestimate Their Digital Agility
The “Oracle Cloud Agility” study was just released and here’s one of its main findings: businesses worldwide overestimate their agility. “While a majority of businesses believe they are agile, Oracle’s...
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MMA Issues Programmatic Navigator, New Report on Native Advertising...
This week, the Mobile Marketing Association (MMA) announced the availability of two new resources to help brands and publishers measure and demonstrate the impact of mobile advertising. “The...
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Mobile Is the New Mountain: Will Account for More than Half of Digital Ad...
It’s another big year for mobile. Just how big? Mobile ad spend is going to surpass desktop for the first time ever. “This will be a benchmark year for ad spending in the US, as mobile surpasses...
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Global Mobile Media Snags 24% of Digital Advertising; Could Be $425 Billion...
Strategy Analytics is out with a new report suggesting that consumer and advertising expenditure on smartphone mobile media will grow twelve percent in 2015. The report — “Global Mobile Media Forecast:...
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Advanced Email Marketing Methods Needed for SMBs to Be Effective
According to a new report from Frost & Sullivan, feature-rich platforms and the best practice of opt-in emails can make the email marketing of SMBs even more successful. “Email continues to be one...
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Spending on Mobile Technologies to Reach $1.2 Trillion by 2019, According to IDC
A growing variety of businesses across industries are moving to mobile to help their businesses. Why? That’s where the people, and the customers, are now. Now a new International Data Corporation (IDC)...
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Ad Tech Still Full of Challenges for Many B2C Marketers in the Age of Mobile
40 percent of business-to-consumer (B2C) marketers know they need marketing technology, according to new research, but they’re not always sure about what they need. A recent poll asked B2C and...
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Redesigning The Workplace
“As we went to design our new headquarters, we thought about the things that make coming into the office suck, and did the opposite.” Encino, CA Headquarters I’m on my fifth company, four of which...
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Digital Advertising for Consumer Insights? Marketers Should Probably Use It More
Customer relationship management (CRM) can benefit from the insights provided by digital advertising, but about 63 percent of CMOs globally aren’t accessing it. According to September, 2015 research...
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U.S. Smartphone Penetration Nearly 80 Percent
Who owns a smartphone? Just about everybody, since 197.4 million people in the U.S. owned one (79.3 percent mobile market penetration) as measured during the three months ending December, 2015. “Apple...
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Retailers Ramping Up Mobile Marketing Investments
RetailMeNot, Inc. has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” And according to the information gleaned from the report, retailers are poised to pour large...
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More Marketers Taking People-Based Targeting More Seriously
According to a recent eMarketer report, “nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well. A further 39 percent said they have a...
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Text Tops Talk for Best Customer Service Among Many Consumers
There seems to be no definitive consensus —not yet, anyway — to the tug-of-war between texting and telephoning when it comes to customer service. But text certainly tops talk for some. New research,...
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Red, White, and Politically Incorrect: mGamingWatch Takes Helm of...
Los Angeles, September 19, 2016 – Yes, it’s the end of one administration and the beginning of a new one. Not just on the national political scene, but also for mobileStorm (www.mobilestorm.com), as...
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Mobile 2017: A New Year Brings Fresh Predictions About Mobile’s Future
You don’t have to be John Koetsier, self-described “Journalist, Analyst, Futurist, Dreamer” to realize that mobile now dominates much of what people do, see, watch, and think. But according to a host...
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